Branded

Way back in the sixties,
we were proud to be unbranded,
nobody wanted Adidas or Nike
splashed across their chest..
would rather die than adverize
someone elses business
We even picked off, the yellow
Levi lable..when did tackyness
begin? when did we fall in line
on mass to wear Ads all over
our person, walking bill boards
I don't posses anything with
flashes of logo..
When I was a kid, it meant
it was supplied by industry
and generally free..like an
overhall with the factory
name embelished..
a cheap T shirt nobody wants
the lowest of the low
how did we get from there
to here..brainwashed into wanting
designer clothes and in that design
to pay more for what we wear ?