New Rules of True

In this heavily opinionated
click saturated world
where projecting 
resolute
absolute
black and white certainty
is the only way to be heard
truth is whatever
we say it to be

Our views backed
by pliable facts
drawn from the trough
of the world wide web

Of course 
results may vary
day to day
but it's rare
that we can truly convey
the power nuance required
to alter granular perceptions
of the thought entrenched populace

We gotta CAPS project
with higher volume
and emotional clarity
to sell the product properly

Presentation with conviction
will always be the ticket
to sell your version
of preferred reality
with harvested opinions